What Does Collecture Mean?
Collecture has a latin root, meaning to gather, collect, and acquire with intention – which sums us up very accurately.
Simply, the word Collecture came-about after a handful of napkin-notes and several word charts. It was a combination of words that fit a certain aesthetic. Collecture met the technical details – it was the right length for an email address and social media handle, and it was easy to say. It wasn't until after I googled it that I found it to be an actual word – and one that fit so perfectly!
Once I found the definition for Collecture, that was that. The name was sent to my graphic designer, lawyer, and the government, and a brand was born.