How to Launch a New Brand
When you're a one-man-team, launching a new brand isn't easy. Thanks to a lot of people and even more spreadsheets, Collecture became a real thing. If you're considering launching something of your own, here are a few boxes to check-off.
HIRE THE EXPERTS
Time is money. Sure, I could design my own brand identity, navigate filing for a trademark, learn Illustrator, and finally figure out how to really use my old DSLR. Or I could continue to focus on building the brand and hire the experts. I highly recommend the latter. Don't try to do everything; it's impossible. The money it takes to hire the right people may seem like a lot when you're first starting out (it's probably not in the long run), but trust me, it is 100% worth it. If you know a certain area isn't your strength, whether it be copywriting, social media posts, or accounting, take it off your plate so you can put your energy elsewhere.
There are only so many hours in a day, and you should be especially organized if you are a one-man-team. You don't have time to waste looking for things in the wrong place! I use Google Drive and Evernote, both of which have live collaboration tools and will be your best friend.
CREATE AN ONLINE PRESENCE
Build a website and create social media accounts for your brand. Give your brand a presence where your target audience will be looking for it.
ALWAYS BE BUILDING YOUR EMAIL LIST
Place a call to action everywhere! These should be in your Instagram bio, on your website, in a pop-up...collect those email addresses so when it's time to sell, you have an audience.
TEASE BEFORE YOU LAUNCH
A little hype for a new product or service is good. It's hard to keep secrets anyway, so you might as well get other people excited with you. Side note: make sure you can deliver on your promises.
In order to grow your audience (which will generate more sales), consistency is key. Post at least once a day to Instagram and/or Facebook, send a weekly or biweekly email newsletter, and blog three to five times per week. If the voice behind your brand is specific, start creating a glossary of words, terms, and guidelines from the beginning, so when it's time to hand-off the social media reins to someone else, it will be a smooth transition for your audience.
CELEBRATE THE SMALL THINGS
For example, we got our private labels last week and posted about it on Instagram. It's a little win, but one step closer to a finished product. The small details make what you're doing real. Also, I'll take any excuse to celebrate!