Abby Gettys established her interior design firm in 2014. Procuring original art for her clients' homes reinforced her belief in the philosophy that the best way to support the arts is to buy art. Collecture was founded in an effort to advocate for artists and emphasize the importance of incorporating art in interior design.
The initial concept for the company evolved from a desire to support artists in a meaningful way while promoting the value of intentionally integrating art into the home.
Originally Published in Art & Society,
written by Beth Weimer
When Abby Gettys and her husband Randon decided to only purchase original works of art a few years ago, neither of them realized how impactful that intention would be. With the recent launch of Collecture’s second product line, The Collecture x Allison Walsh Collection, Gettys’ passion for art is not only building a brand—it’s altering her career, as well as those of the artists with whom she works.
The initial concept for the company evolved from Gettys' desire to support artists in a meaningful way while promoting the value of intentionally integrating art into the home. After establishing her own interior design firm several years ago, she noticed a disproportionate amount of mass-produced art in some of her clients’ homes and began encouraging them to purchase original artwork from local artists instead. Moving beyond interior design to focus on producing functional art objects, her entrepreneurial vision started to come together in January of 2017.
As she explored possible names by combining words, she came up with “collecture.” A quick search revealed a Latin root for the word, meaning to collect or acquire with intention—which aligned with her concept perfectly. “The intention is what sums it up so well for me,” Gettys explains. “I’m not just collecting…” By collaborating with artists through Collecture, she intends to provide them with exposure and a new medium of expression, while offering consumers an innovative and accessible way to bring original art into their homes.
“I researched queer and black identity in the U.K. and became fixated on the architecture and flora. This parallel of a rigid building material with soft bright colors surrounding it stuck out in my mind, pairing softness with rigidity. My artwork for Collecture reflects that contrast of brick and floral while exploring ideas of softness and femininity in a society that does not always embrace these facets of one's identity.”
“Sensation of the body is fluid like a flow of endless water. It glides past our intellectual concepts, washes away the subject/object split, and blurs the line of separation between our internal bodies and the external world. Sensation combats isolation and brings vitality to our bodies. The painted canvas greets this unsayable realm with radiant color and viscerality. I paint how sensation remains tight to the body. I paint how sensation expands and electrifies an entire space with glowing light. My paintings evoke these peaceful, sublime, and erotic feelings. Sensation is meant to be seen.
The Collaboration with Collecture brings the paintings back into the tactile realm. As textiles, these objects are not only a reflection on sensation, but they create their own unique sensations.”